Selling Your Honey

Once you learn how to extract the honey successfully, you will be ready to sell your honey to your target market. You have to know the characteristics and traits of your honey so that you can sell and advertise it better. There are different other brands available so make sure that you bank on the strong points to draw more people to buy. Marketing experts have devised a few tried and proven techniques to help you earn more income.

The Best Quality

Filtering your honey should be considered as an important step. Although honey does not spoil, partly granulated honey will not sell as well as filtered bottled honey. You have to be aware that mixing honey at temperatures over 160 degrees F will take away granulation and lead to smooth honey, it will also take out the natural enzymes. You should not try to sell your honey and describe it as organic. Honey is a natural food, but beekeepers usually cannot control their feeding habits.

Considering Price and Label

Honey prices can range anywhere between $1 for homemade concoctions to $9 for well-advertised and popular brands. You have to consider the operating costs of making the honey and give enough mark up for you to gain profit. You can add the costs of marketing and advertising to the total price of the product.

Be ready to fill the USDA-approved TR or Transaction Report form. All first handlers of honey are required to pass this form under U.S. federal law. When labeling your product, you have to follow the labeling requirements. Be familiar with the different labeling definitions and guidelines in your area. Indicate the type of honey you are selling. There are 4 kinds of honey. Liquid honey which is extracted, comb honey made by bees, chunk honey which is comb honey mixed with liquid honey around and granulated honey which is a combination of 1 part granulated and 9 parts liquid honey.

Boosting Reputation

Being more visible to the honey consuming population will help you sell your honey more easily. You can join different agencies, groups and associations and join seminars and forums by beekeepers to stay up to date. You can join different presentations and programs that will enhance your skills and improve the way you extract honey and keep bees. There are different associations that can provide you with certifications and other merits that you can put in your labels. This way, you can credit yourself for being a quality producer and beekeeper.

Selling Online

You can sell honey online right in your own bedroom. This way, you get to access markets that are located several hundred miles away. The good thing is that honey does not spoil so you only have to package the goods properly and find the safest route to shipping. You have to join different websites and forums and learn more about the process. Determine the method of payment and how soon the customers can expect their goods.

You should include a few details about the honey. Include the ingredients in the packaging. Think about a catchy brand that evokes quality and consistency. You should follow a proven protocol and establish a statement that you will always follow when making honey. This way, your target market can differentiate you from the competition.

Your Own Site

You may create your own webpage or website then include pictures, the processing and other important details that will make your honey more appealing. Write some articles and blogs about the product. Include some promos and bonuses that you may add to make the purchase more interesting. Update the content of your page or site at all times.

Building the Network

You can create leads online and continually boost your network. Find sales agents as your company grows or look for more affiliates online who can usher new clients to your site. Always update your knowledge in beekeeping and honey extraction. Determine how you can improve the texture, taste and color by finding the right bees and location for your beehives. The way you make the beehive structure can affect the way you make honey. You can include photos of the process as well as the place where you keep the bees for added info.